2013년 10월 2일 수요일

화장품 다나한 마케팅전략

화장품 다나한 마케팅전략
화장품 다나한 마케팅전략.pptx


목차
1.Introduction of 다나한

2.Situational Analysis

3.Goal + Objectives

4.Factor Analysis



본문
Introduction of 다나한

Somang Cosmetics.
Oriental Brand.
Launched in 2003.
- “ Masstige Market “
“ 다나한 ” are
다나한 효용수.
다나한 효용고.
다나한 RG11: Anti-aging Line.
다나한 효용윤.

“ Red Power Cures Wrinkles! ”

Red Ginseng –> RG11.
High Quality & Rational Price.
Traditional + Healthy.
Eco – Friendly.

Target Market :

Masstige market.

20~50’s consumer who worry the processes of aging of skin.

< Ingredient >

Red Ginseng
EGf
오행보연단(oriental ingredient)


본문내용
arket “
“ 다나한 ” are
다나한 효용수.
다나한 효용고.
다나한 RG11: Anti-aging Line.
다나한 효용윤.
Somang Cosmetics.
Reference: http://www.danahan.co.kr
Background

Introduction of 다나한
Main Ideas
“ Red Power Cures Wrinkles! ”
EcoFriendly.
Masstige market.
Target Market :
Red Ginseng > RG11.
High Quality & Rational Price.
Traditional + Healthy.
20~50’s consumer who worry the processes of aging of skin.

Introduction of
 

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