마케팅 아웃백 마케팅전략(영문)

마케팅 아웃백 마케팅전략(영문) [마케팅] 아웃백 마케팅전략(영문).hwp 목차 * Company introduction 1. Define the organization’s mission 2. Set Marketing objectives 3. Perform a situation analysis [S.W.O.T.] 4. Develop a Marketing strategy include the following Tactical Plans 6. Monitoring Results Plan 본문 1. Define the organization’s mission Mission: NO rules, just right! The Company’s goal is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. 2. Set Marketing objectives Making Outbacks image more comfortable to people. 3. Perform a situation analysis [S.W.O.T.] Strength 1. Independent managerial system 2. Assistance of the head office 3. Quality of food 4. Discriminative operation every shop Weakness 1. Concern about system weakness because of independent store 2. Temporary employee 3. High job displacement rate 4. Relationship weakening with shop Opportunity 1. Growth of eating-out culture 2. Income level elevation 3. Expansion of western-style 4. Offer cultural space 본문내용 ter of food culture. Outback Steakhouse is an Australian steakhouse restaurant. Although beef and steak items make up a good portion of the menu, the concept offers a variety of chicken, ribs, seafood, and pasta dishes. It entered the South Korean market through the franchise agreement in 1997. Currently, there are 101 Outback Steakhouse locations throughout South Korea. It ranked top in brand pow