마케팅전략 기아 포르테 하이브리드 (KIA FORTE HYBRID) 마케팅전략(영문)

마케팅전략 기아 포르테 하이브리드 (KIA FORTE HYBRID) 마케팅전략(영문) [마케팅전략] 기아 포르테 하이브리드 (KIA FORTE HYBRID) 마케팅전략(영문).ppt 목차 Part1. Introduction of KIA&FORTE HYBRID Part2. Environment Analysis Part3. Marketing Strategy 본문 NameFORTE HYBRID LPi Displacement (cc)1591 Fuel efficiency (km/l)17.8 CO2 emissions (g/km)99 1 time mileage charge (km)808 Strong environmental regulations Enhancing support for a small car tax Prefer small cars Emphasis on rationality Aging society Nuclear family Income disparity Growing car market in emerging countries Expansion of free trade Commodity price Oil price Exchange rate Intelligent Car Green Car Prefer small cars Emphasis on rationality Strong environmental regulations Enhancing support for a small car tax Intelligent Car Green Car Relation with car demands Inverse proportion Inverse proportion Huge variance Proportion Depending on brand Increasing of minicar demands Increasing of eco friendly car demands Strength M/S 30% 769 Sales office & A/S network Design ability Opportunity Eco friendly policies Exchange rates Preferring semi-midium vehicle High price of oil (1,651won per L) Weakness Company Image Budget for marketing / R&D Hybrid technology Threat Economy recession Stronger & new competitors Increasing price of LPG Launched in Japan May 2009 , 21,725 dollars, 26 million won (1200 won per $) 4Cylinder 1.8L 98horse power, THS, Nickel Metal Battery Gas mileage 21.25 km/L (EPA), CO2 90g/Km less IPA(Intelligent Parking Assist), solar panel(option), Air resistance rate 0.25 Cd 본문내용 ategy Part1. Introduction of KIA&FORTE HYBRID Part2. Environment Analysis Part3. Marketing Strategy INDEX Brand Strategy Team Marketing Strategy 1944 Company established as ‘Kyungsung Industrial Co., Ltd.’ 1952 The first domestic bicycle produced 1998 Corporate Reorganization Procedure started 1999 Hyundai-Kia Automotive Group formed 2006 Declaration of Design Management Part1 Introduction -KIA