SouthWest Airlines(사우스웨스트항공) 마케팅전략(영문)

SouthWest Airlines(사우스웨스트항공) 마케팅전략(영문) SouthWest Airlines(사우스웨스트항공) 마케팅전략(영문).ppt 목차 1. Introduction Backgrounds Mission Statement Environments 2. Marketing Strategy 1 4P Social Responsibility 3. Marketing Strategy 2 Value chain Holistic Marketing 4. STP Segmentation Targeting Positioning 5. Suggestions Segment-by-Segment Invasion Plan Suggestions 본문 Mission Statement The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. “Everything Matters” Intergrated Perspectives Includes 4 main Marketing Strategy In SWA’s Case Provide Stable Work Environment Equal Opportunity Creativity & Innovation Same Concern, Respect, Caring Attitude likeCustomer Differentiating from other Airline Companies Using Direct Marketing Relatively Simple fare structure Unrestricted 본문내용 ning 2. Marketing Strategy 1 4P Social Responsibility 5. Suggestions Segment-by-Segment Invasion Plan Suggestions 3. Marketing Strategy 2 Value chain Holistic Marketing Backgrounds Rollin King, Herb Kelleher Gary Kelly ( since 2004 ) Dallas, Texas, United States 68 1971 Mission Statement The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered