경영분석Levi’s joins Wal-Mart & Beyond(영문)

경영분석Levi’s joins Wal-Mart & Beyond(영문) [경영분석]Levi’s joins Wal-Mart & Beyond(영문).ppt 목차 [Characters of fashion industry] [Problem] [Solution] [Supply Chain Management] [Merit of CRM with IT] 본문 Founded in San Francisco in the mid-19th century Levis is an American icon; people of all ages, from countries as diverse as Japan, Russia, and the U.S. wear Levis, Key numbers for fiscal year ending November, 2008: Sales: $4,266.1MOne year growth: 3.9%Net income: $460.4MIncome growth: 92.6% Effort of Levi’s to meet Wal-mart’s requirement ; 1. created a cross functional team. 2. upgraded network. 3. modified ordering &logistic application 4. improved data warehouse. Finally, they partnered with Wal-mart, and their sales were up in the 2003 1 Produce small quantity : (-) inventory / (+) rarity value 2 IT systems (POS) :collect customer’s information :design, produce, delivery 본문내용 an American icon; people of all ages, from countries as diverse as Japan, Russia, and the U.S. wear Levis, Key numbers for fiscal year ending November, 2008: Sales: $4,266.1M One year growth: 3.9% Net income: $460.4M Income growth: 92.6% [Characters of fashion industry] Clear difference between high end & low ends Customer oriented industry Information-oriented industry [Problem] -Levi’s fail